My Workflow On Corporate Photography

How do i work on Corporate Photography, my way!

Basically there will be enquiry made. I either talked on the phone or through email with the potential client. Once the fee for my corporate photography service is successfully agreed upon. I will request to do a scouting at the client’s office to understand their office surrounding. This is also an opportunity to build rapport with the client on the ground rather than communicating through the phone or email. Unless the point of contact is not based here, which always happened.

The day before the photo shoot, all logistic must be prepared and tested. I will also hired an assistant in advance depending on the scale of the project, time and budget given.

On shoot day, i will be on location an hour or 30 mins earlier to prepare. When the shoot commence. I will introduce myself to the person i am going to work with. Shake hand, ask for the name of the person so i can communicate better when directing for poses.

I will give specific instruction to the person to either stand or sit, depending on the client’s brief. I have a designated spot for my subject to position, also clearly brief the person what is expected, and also share how the picture is going to turn out; i want the person to have an idea what is going to happen.

The first few pictures usually is a warm up session for my subject. Allowing the person to get used to my camera or presence. Some people i came across were nervous, scare or stiff. I think is understandable. Posing in front of the camera can be a little nerve wrecking. I always double check to make sure the person is comfortable in whatever pose i request.

If the person is not comfortable during the shoot, i can sense it immediately. That’s what i like about shooting through the viewfinder. It has this “hidden power” to see through a man’s thought. I have to communicate more to make the person is at ease.

Encouragement is very important in the process. People from the corporate are not train models. They won’t understand what is main light, how to pose for picture, whether to smile or not to smile. My instruction is undemanding. Be relax, smile. Easier said than done, trust me.

Capturing a good corporate picture for a person is not only about setting up the best lighting, or arm with the most expensive or the latest camera model. The key is communication with my subject. Telling the person to relax and smile may seems like a very simple thing to do. But i wouldn’t know what is going through the person’s head. The person may have a rough day, stress in work, or may have an important presentation coming up later. Whatever the reason is. The photographer need to be patient and understanding of the situation yet getting that good picture.

A few even asked me to tell them a joke to make them laugh. Sorry to say my occupation is not to be a clown or entertainer to make you happy. I usually brushed them off politely, show them i am professionalism in my work, of course i never tell the person off, is rude.

Is not hard to make small talk to ease off my subject’s anxiety. My profession also require me to be very good in PR. I was never shy of speaking with various people of different nationalities and industries, different positions from executives to the CEO.

The best compliment i can receive after the shoot was the person came up to me saying: “Thank you for the encouragement.” I feels really good to hear that, knowing i have make someone else more confident about themselves.

Email to check for my availability for your picture solution regarding corporate photography.

 

If you are new and wish to find out more about my work

Commercial Photography
View Of Industrial Vehicles

Shooting personality on the ground without any prep

Adhoc challenge, client ask:”Ricky we need a portrait picture of her, can you help?”

Such last minute usually picks my brain, experience starts to kick in. However my gears were prep for covering the client’s event. At that moment i would love to have a 50mm with me because of the wide aperture to shoot indoor. I usually open it up to F/2 for portrait shoot.

So, this lady am requested to photograph. By the name of Nani Marquina, Founder of Avant-Garde spanish rug designer. Her company name, NaniMarquina . The rug product was awesomely appealing, lay the right designer’s rug across the floor and your entire house can sell for extra few thousands dollar. *self-thought*

Nani was friendly, yet at the time speaking to her. I knew her mind was busy with something else. She was polite at her reply, soft spoken, understand a bit of English. Is my first time shooting a Spanish, nationality don’t bother me. My job is to get a good photo. My time was limited, as usual.

Took many frames, directed her in different positions, observing where the light coming from, should i used a flash to bounce light off elsewhere. Too many technical adjustment but so little time. Still, i managed to pull it off.

As you see in the picture below, my final shot was to get her to sit on the rug she had designed. Her dressing was stylish as well, i love the shoes she’s wore. Her constant wide smile was loving my lens. Her personality already make half of my job done.

Enjoy this picture of Nani Marquina.

Drop me email if you like me to solve your picture problem.

Singapore Corporate Photography promotion for 2014 by Capture Asia

Is been a while since the last blog was updated. Am back with a piece of good news for 2014. Starting January to 1st April 2014 Capture Asia is running a Corporate Photography promotion.

For individual who wish to update their new look or profile in 2014. This is the best time to kick start a new work year with new update of picture. Am going to share a few ideas how you can fully maximize your picture usage.

1. A welcoming profile picture on your business card when giving it to your potential client.
2. Usage on business website if you are running your own business, it would be a great to show end users who is the boss/director managing the business.
3. A professional profile image on your social media platform such as Linkedin, Facebook, Twitter, Blog etc.
4. Clean look when submitting application for a new job, especially important for fresh graduates who is starting a new life in the work force.
5. A front profile image for passport size photo usage in future.

Usual rate:
-45min session
-All soft images return
-Images download from website with secure password on the next day
-Choose 2 images for final editing
-$150

Promotion rate:
-45min session
-All soft images return
-Images download from website with secure password on the next day
-Choose 3 pictures for final editing
$120 (20% discount)

Additional promotion rate:
-For only first 5 clients that write a testimonial regarding service after the photo shoot will receive an addition 5% discount.
-$112.5 (Total 25% discount)

This exclusive promotion is applicable for all corporate client who is interested. Promotion is only applicable only on weekday from 10am-5pm. Photo shoot will be done in a studio against a white background. For a bit more variety, recommend client to bring at least 2 outfits for the shoot. Make-up artist is not included unless stated.

The direction of the shoot will be a very clean, sleek and professional look. A welcoming smile and confident posture will instantly generate ‘Likes’. First impression is very important. Hence making you look really in front of the camera is the photographer’s job. Photographer Ricky Gui had capture hundreds of corporate portraits in Asia for the past 7 years. Ensuring the best quality to you, nothing less.

For enquiry/booking of date, you can email through Capture Asia’s website.