I almost forgot to share an industrial corporate environment i did a few months ago.
I was tasked by an overseas company to create images for a company based in Singapore. From my understanding, the local company was bought over by an overseas company, so the designated agency requires me to create some new pictures. Spare you the boring business details. Am going ahead sharing the images and explain each in detail.
Is quite rare to see an orange colour wall in the background. I like how the poster was neatly placed. I decided to place a staff right there to show her using the phone while looking into my camera. Also taking note the overall colour scheme is quite pleasing to the eye when you look at this picture, the focus point is straight on the staff. I deliberately include the corner of the laptop as a foreground to add in more depth.
Using a 16-35mm lens, the focus was the people in a positive discussion about the products. Items such as catalogue,, writing materials, pen, notebook were placed on the table to reflect how an actual meeting looks like, but i try not to make it clutter as well on the table. The background has a nice shelf that is placed with some company products, i had swapped some items to make it look better.
During a photo session. I will always give clear and specific instruction to the staff what to do. Normally, the selected staff got zero experience of being a ‘model’. With the proper guidance and instruction for my inexperience subjects. It is my job to make all of them looks naturally good on camera.
Another angle to use, i am capturing this scene from outside the office lobby through the window. Is like a passerby caught the scene of people inside a meeting room in the meeting. I deliberately include the sticker in the foreground as well so the focus point will be the people inside.
Arranged two staffs to stand at the office entrance to act a scene between customer and salesman talking about the product. i deliberately compose this way as i find it a very good balance. First, on the left are two persons presenting a product introduction, the background also has a nice shelf to house all the products. Next, on the right is the company logo with their tagline and corporate colour scheme in orange.
Gather 3 staffs to do a group discussion looking at the computer. In the final picture, i personally like to see the three staffs smiling looking into the camera. The office staffs had previously kept the office neat for the photo shoot on the next day. This will actually accelerate the process instead of doing the arrangement on the shoot day. Because much time will be wasted too.
I like the row of the red cabinet that was placed at the corner of the office. There was a board on the wall that was pin-up with images of the company event. This picture may look like a candid shot, but after taking a few pictures of both men standing there looking at the magazine, u decided to make some position adjustment to see their faces.
The client’s brief wanted the overall feel to look as natural as possible. So my method was to hook up the flashlight on the camera, adjust the head of the flashlight in various position to bounce the light onto the ceiling or other direction, depends on the type of effect i want, Another way is to make use of the ambient light with a slightly higher ISO.
The whole shoot i did it without any assistant because i think is manageable after having a very detail discussion with the director of the company. The entire photo session was a very positive experience for the client and myself. The agency that engaged me was satisfied with the pictures too.
Hope you like what i wrote today. Feel free to check out more of my Corporate Storytelling images.
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