Scaling down is not a bad thing. Scaling down at this moment is a huge relief for me.
“What are you talking about if i may ask?”
Capture Asia Photography is going to focus on 2 key services in 2018 onwards. Mainly focusing on Architecture Interior and Industrial Photography.
The previous business service in 2016-17 consists of corporate, portraits and event. In the earlier years before 2016 i was also presenting food portfolio as well. Here my thought that time, I have so many portfolios to showcase, i am going to be good with the various skillset, i am so talented because i can do so many things and am going to earn big bucks from different clients. I am going to cover the market with the various skillset i have. So basically, i was firing my “missiles” on everyone in the market! And now i realize, is wrong of me to think this way. I can’t get most of the client. Is painful.
The funny thing is I had this vision “To be the best architecture and industrial photographer in the world.” But in reality, i was power slamming conflict on myself, because i was offering corporate, portrait, architecture, interior, industrial, covering event service. And why i am offering these services is because of the money. Because of the money, i am providing services that conflict with my vision i had created “To be the best architecture and industrial photographer in the world.” Because of the money, i am providing a service but not to the point of extremely well. Somehow down the months i totally forgot about my vision and it stretches another year. I stop fulfilling my intention to be the best. I miss out the chance to focus on architecture and industrial photography because i was busy with other services that came along.
When i was called upon to do a corporate session. I was nervous. Why i was nervous is because i keep questioning myself whether my lighting will break down, will my lighting set up good enough, is my assistant available, will the client ask for a backdrop to be set up. I was creating these self-doubts and worry. Of course, i still did the job well and the client was happy about it from the feedback I’ve received.
Whereas, if a client wanted me to do an industrial photo shoot, for example, let’s say a logistic company needs pictures. I am happy and excited to go to the meeting with confident, that is lots of positive energy from the start. I know what to say, sharing expertise view, what are the things required from them. I am able to stamp my experience, expertise, and knowledge. I am in full control of the situation and that feels like giving a world-class service. During the photo shoot whatever hurdle that comes along the way i was more interested to solve it and gain that experience. So i am in a way solving their problem, giving a great service – which i call it a “Picture Solution for your business”.
It’s extremely hard to be the best in the world in various genres of photography. I absolutely love taking pictures. However not being an expert but jack of all trades is a waste of my time on this planet. To be good at just what you love, you got to focus your energy and time on it. Be a specialist and expert in it.
You may be thinking, “Ricky, you got 2 skillsets instead of one, you have architecture and industrial, isn’t that conflicting again?”
I did think about it, but my passion for this two genre is almost similar.
- I am required to work outdoor regardless how hot the weather is.
- I have the passion to explore and outdoor photography which requires a lot of walking.
- I enjoy working by myself to have that peaceful moment when i am capturing the scene – the need to feel and interact with the subject is one of the keys to having captivating pictures.
- I can crisscross my skill set between architecture interior and industrial photography to offer a unique perspective.
- Both jobs are available for travel, i can easily bring my gears and laptop to work anywhere on this planet.
- Both are capturing the building, except one is completed, another is in progress.
If you are targetting everyone on the market, you can’t get anything right. You can’t get the problem fix, there will be more problems instead of a problem. Look, I don’t want to be seeing a corporate client on Monday, food client on Tuesday, event client on Wednesday and editing on Thursday, Friday Saturday and Sunday busy with events.
Go think about it, i know my 11 years of photography is somehow wasted in a way. But hey, we pick up and learn rather than giving up. Is quite scary to hear how business fails after 1 year, 5 years and 10 years. And am going into 12 next year.
I refuse to be victimized again.