I am always eager to see how the pictures i captured for a company annual report turns out in an annual report. Been an annual report photographer, it doesn’t mean all the time i have to drag my gears to the mother company, set up the lighting to do some half body or headshot. Depending on the type of service the company is providing. I can also be heading down to a no public access facility, a shipyard, or on the vessel to capture a series of images to tell a story.
After the whole photo shoot process is completed, i will send the images to the agency or company through my website. They will be able to download all the high-resolution images, start to figure out which picture best and how to fit into the annual report book. I am always curious how the picture is cropped and blend into the book design.
Branding is very important for the company – branding is one of the many important ingredients for any business. Branding can be seen as a sign, company name, symbol, logo, design etc. The branding of the company needs to reach out to as many people as possible in their related industry or target audiences for example. Capture Asia Photography photographer Ricky Gui (myself) not only capture pictures of the company requirement but also constantly aware of the client’s company branding as well. Is not easy to photograph a scene that always must a branding within the picture.
For the four annual report pictures below, the client chooses pictures that emphasis a lot on their company name on their vessel. Images were mainly cropped into a long rectangular shape for the annual report design. I have to say the designer did a very good job!
Just some memory recapped to share: It was a 2 days photoshoot at a local shipyard. The client’s vessel was docking in Singapore for a while for a maintenance service. I was there by 7am and went up to the “monkey island”. The view was spectacular like this.
The vessel was more than a football field long. The height of the vessel is about 4-5 storey. I was walking and climbing so much during those 2 days just on a vessel itself. I was excited and doing my best to get as many great pictures as possible. This was also my first time doing a photoshoot on an oil vessel. All the visual aspect and scenes in the surrounding intrigued me. Despite the hot weather, the energy within me did not falter for the 2 days.
Check out my Industrial blogs
- Pictures of BigLift Shipping vessel in Singapore
- Another TBM experience
- Tunnel Boring Machine Photography
- Industrial Landscape
- Logistic Photography
- Industrial Photography – Construction