Many times on online property platform, I’ve seen various agents posting pictures of the property units they are selling. However, i can’t help to see there is so much room to improve for the pictures they had posted up.
From what i observe, most property agents utilized their own camera or a mobile phone to snap some “nice” pictures and post it up. Hope an interested buyer would be interested when saw the pictures and contact the agent for viewing. From a photographer’s perspective, many things were wrong in the picture. For example, the white balance usually is quite warm or yellowish in color, the perspective of the room or exterior is distorted, the exterior view is magnificent but the picture doesn’t justify the value of it.
The picture may not necessarily play the biggest role because buyers are also reviewing the cost, the location, size of the apartment, their own needs and other areas of concern. But, the first sight of view people see are the interior and exterior of the property pictures when shopping around online first. A good picture is to attract the potential buyer attention, so that first impression count is very important. Then the agent will introduce the property, negotiation and close the sales.
Having good pictures done up by real estate photographer will certainly accelerate the chance of potential buyers coming in to view. I said “accelerate the chance”, not closing the sales after posting of pictures. The picture is part of the agent’s marketing tool to generate interest and perhaps to close the sales at a faster rate.
Below, i have downloaded a few pictures for you to compare of property images did by the agent and the ones that were captured by a real estate photographer. See the difference?
Putting myself in the shoes of a buyer, of course, i would like to see how the property looks like on the picture. A good picture will create that first positive impression and i would quickly contact the agent for viewing before someone snatched it.
We are not perfect, we can’t do everything, we can never be a specialist for everything. By hiring a real estate photographer to get your problem to solve is the best manner, in the meantime, the property agent can focus on their marketing strategy, contact buyers who may be interested. Once the pictures are ready is ready for launch.
At Capture Asia Photography, you can hire a professional photographer who specializes in interior and architecture photography. From half a day to full day. If you don’t need half a day but only a few pictures we are able to help according to your needs. Turn over time is 3 days after the photo shoot is done.
Feel free to contact us so we can assist you in what we love to do.