Cause & Effect of a Photographer


#1 I love the action of physically holding a camera to take pictures for my enjoyment, whether is work or personal. The free will to create pictures in whichever way i want is a self-expression of what i wish to create for my personal work. This is something that i remain passionate about after more than 10 years.

#2 When i take pictures for work, it is a professional service to offer client’s picture solution. I believe there are at least thousand of client out there, lots of opportunities in this world that requires quality pictures, the usage of the image are mainly for the company material for whichever reasons. The fun part of this job is i always get to visit different venues that are not accessible to the public, example i can embark on an oil vessel, lift up by a boom lift to have a bird’s eye view, access to high tech area, and even speak to different people. How cool is that!

#3 I have flexible hours to work on personal pictures, personal work gives me more of a therapy treatment. I feel at peace and calm. Even more, freedom. No brief to abide, I can do whatever i want with a sense of the next big adventure. To be an artist, creating my breed of art.


#1 I hate marketing, i was never trained in marketing when i started out as a photographer. It took me too many painful years to learn the rope. Pure dry work. I wonder is there anyone out there truly love marketing as a job?

#2 Am a lone ranger out there in the world of chaotic society, am running on a sole-proprietorship. My “office” is wherever there are excellent Wi-Fi connection and a quiet environment. If not at home editing client’s pictures. I got no one to share with about generating new ideas. Honestly am bored to death been alone. I become an introvert and extrovert.

#3 I only get paid when am been hired. Very sadly been a freelancer. I got no health benefit, no year-end bonus, no product discount, no annual company dinner, no company trip.

#4 Client don’t stay forever, people are moving around frequently for better pay job. I find it tough to maintain a relationship with most of my clients. For example, if a company change boss, is a 50% chance i will get “fire”.

Don’t see my effect as a complain. The reality is what it is. There will always be room for improvement.

My pain and pleasure sum it all above for now.

Thanks for reading and do comment.

Featuring Singapore ‘Hidden Door’

Singapore ‘Hidden Door’ is featured once again, this time in India. An editor of Colour Quotient from Asian Paints wanted an interview of my personal work and feature some of the ‘Hidden Doors‘ series. I was more than happy to grant his request and assist whatever is needed to support.

Featured articles

– Singapore ‘Hidden Door’ in 畅游行, Singapore first Mandarin travel magazine
– Singapore ‘Hidden Door’ in ArchDaily, with more than 10 million viewers internationally
– Singapore ‘Hidden Door’ in Lonely Planet Travel News
– Singapore ‘Hidden Door’ in 42 magazin, an online magazine in Siberia
– Singapore ‘Hidden Door’ in Metro daily newspaper at Russia with 1.9 million readers
– Singapore ‘Hidden Door’ in Nine Australia
– Singapore ‘Hidden Door’ in Asian Paints, Colour Quotient

Client testimonials

I have to emphasise what works for me may not work for you.

This business method took me a long time to figure out. I am by no way a business graduate. I simply read more to learn.

I realised a lot of small business that just put a foot into the complex world of business may lack clear business contacts. There are plenty of purchasers out there need to purchase a product for specific use, hire a professional service to complete a certain task that is not within individual skill set.

Depending on the type of good or services needed. Purchaser will consider various factors such as pricing, experience, depth of specialise skill, uniqueness, or even the way of communication to a certain extent. Before a deal is successfully seal.

Word of mouth is incredibly creditable. Because if people love your service or product, they will refer you to other people, and so on to expand more opportunities and turning prospects into sales.

If your business is just starting out, it can be difficult without word of mouth. That is when client testimonials plays a big role in the business. Let’s say if someone found me on Google. They visit my website and love my style of work. But they are not sure whether am i reliable or credible? That is when client testimonial comes in; with my client testimonials record, i am able to show credibility and create a form of assurance. This will be an opportunity to justify my service reliability.

I wish i would have know this since day 1 eleven years ago. I understand how much struggle and pain is involved. Is time to take out your phone, ring your client and request a testimonial for your business. If not ask for a testimonials in your next business.

My dear readers, make a living in something you love. Then you got to be very passionate in your own business. There are always room for improvement

Come see my Client Testimonials in my website.

With Love,

Ricky Gui

If you are new and wish to find out more about my work

Commercial Photography
View Of Industrial Vehicles
My Work Flow On Corporate Photography
I Love Architecture Photography

Travel Photography
1 in Beijing
2 in Bangkok
3 in Sri Racha
4 in Nepal
5 in Vietnam

I Love Architecture Photography!

No doubt

No second word needed

Pure love for architecture photography

Love to study Julius Shulman work


I love picture of building to be in vertical, neither converge or distort.

I want to truly justify the hard work of the architect, engineer and builder.

I want to show the building immensity regardless of size.

I do it because i love it.

For the Art or Money?

I choose both. Been allow to be creative yet at the same time been paid. Best of both world.

Why Should I Hire You

Ultra committed to a project.

Relentlessly chase for the pictures i had in my mind until i got it.

Never get sick of going to the same place over and over again.

I always want to do it better.

I know am unique in my own way, you won’t regret it.

Able to work on client’s brief. (see testimonial)

One of my big dream is to travel around the world shooting architecture pictures for international architect’s firm.

Come hire me to capture your beautiful building.


If you are new and wish to find out more about my work

Commercial Photography
View Of Industrial Vehicles
My Work Flow On Corporate Photography


My Workflow On Corporate Photography

How do i work on Corporate Photography, my way!

Basically there will be enquiry made. I either talked on the phone or through email with the potential client. Once the fee for my corporate photography service is successfully agreed upon. I will request to do a scouting at the client’s office to understand their office surrounding. This is also an opportunity to build rapport with the client on the ground rather than communicating through the phone or email. Unless the point of contact is not based here, which always happened.

The day before the photo shoot, all logistic must be prepared and tested. I will also hired an assistant in advance depending on the scale of the project, time and budget given.

On shoot day, i will be on location an hour or 30 mins earlier to prepare. When the shoot commence. I will introduce myself to the person i am going to work with. Shake hand, ask for the name of the person so i can communicate better when directing for poses.

I will give specific instruction to the person to either stand or sit, depending on the client’s brief. I have a designated spot for my subject to position, also clearly brief the person what is expected, and also share how the picture is going to turn out; i want the person to have an idea what is going to happen.

The first few pictures usually is a warm up session for my subject. Allowing the person to get used to my camera or presence. Some people i came across were nervous, scare or stiff. I think is understandable. Posing in front of the camera can be a little nerve wrecking. I always double check to make sure the person is comfortable in whatever pose i request.

If the person is not comfortable during the shoot, i can sense it immediately. That’s what i like about shooting through the viewfinder. It has this “hidden power” to see through a man’s thought. I have to communicate more to make the person is at ease.

Encouragement is very important in the process. People from the corporate are not train models. They won’t understand what is main light, how to pose for picture, whether to smile or not to smile. My instruction is undemanding. Be relax, smile. Easier said than done, trust me.

Capturing a good corporate picture for a person is not only about setting up the best lighting, or arm with the most expensive or the latest camera model. The key is communication with my subject. Telling the person to relax and smile may seems like a very simple thing to do. But i wouldn’t know what is going through the person’s head. The person may have a rough day, stress in work, or may have an important presentation coming up later. Whatever the reason is. The photographer need to be patient and understanding of the situation yet getting that good picture.

A few even asked me to tell them a joke to make them laugh. Sorry to say my occupation is not to be a clown or entertainer to make you happy. I usually brushed them off politely, show them i am professionalism in my work, of course i never tell the person off, is rude.

Is not hard to make small talk to ease off my subject’s anxiety. My profession also require me to be very good in PR. I was never shy of speaking with various people of different nationalities and industries, different positions from executives to the CEO.

The best compliment i can receive after the shoot was the person came up to me saying: “Thank you for the encouragement.” I feels really good to hear that, knowing i have make someone else more confident about themselves.

Email to check for my availability for your picture solution regarding corporate photography.


If you are new and wish to find out more about my work

Commercial Photography
View Of Industrial Vehicles

You Are What You Think

Many years ago. I asked myself what other type of photography service i can challenge myself. I got an adventurous personality. I like something that is challenging, a tough job that not many photographers would want to do. Yet, the money is good. The solution came up no later, it was the industrial photography i wish to take on.


Our thoughts processes are intimately connected to the physical world. The mind can affect physical reality. Back then, i was thinking how can i jumped into industrial photography. With no portfolio to show, i knew i have to head out to make some pictures for a start. I need to show the world my vision of the industrial sector.

So i headed out, take note of where are the possible sites for me to capture some industrial photography pictures. I study what is the best timing to take the picture, observe what is happening on the site that may continue on the following day.

Each day i was telling myself in mind, “i want to do industrial photography work, i want to do industrial photography.” It become a repetitive process, even on bed before i sleep each night i was still thinking about it. Talk about developing the subconscious. At that point of time i didn’t even have a clue what is mind power about.

I’ve unintentionally continued to repeat the whole process; scout for a site, make picture, edit, tell myself i want to do industrial photography, repeat. I finally accumulated some pictures i am pleased with, posted it up on my website, blog about it.

The 3 pictures below were the result that landed me my first contract for an industrial development later.

If you refuse to speak about your work. Nobody will know you.

Living An Adventurous Life

Don’t turn your life into a habit of comfort.

Challenge yourself to scale greater height.

Don’t be content in what you have, as you can always live better than yesterday.

My newly found mantra.

I have to admit here. I dislike conformity, is too stagnant. Because of my personality, i am  an outdoor person, i don’t dislike challenge that is physical. I can’t be working in the typical 8-5 lifestyle. I believe a rush of adrenaline makes me feel my life is worth living for. That is why photographer is the best job for me.

Portrait of a Japanese worker on board the vessel, working inside a boiler room.

Sometimes i deem ‘dangerous’ photo shoot as an adventure. To achieve certain type of picture, hard work and much time are required. I need to strongly emphasis dangerous in a safe way without throwing away your precious life. Don’t live in stupidity.

Am not sure about you, i had a few close shaved encounters that i almost went up to meet my maker.

  • I was caught in a sand storm in a rural part of Great Wall of China. I nearly fell 5 storeys down.
  • During my parachute jump, i landed on airplane field instead of the designated spot, unfortunately my parachute was blown open by the wind, i almost ended up inside the concrete drain which can cause serious damage on my body.
  • I was asked to go up an industrial oil tank staircase, the steps were unstable, missing steps as well. In the end i managed to went up and get the job done. After the incident, pondering about the safety issue all night. I swear never get into such dangerous situation again.

Capturing the interior of an industrial oil tank during the test phase. If i did not took the dangerous staircase up, i may not have capture this magical scene.

Overall i have lots of adventurous experience which i never forget, i may get hurt if i am not careful. Safety is always a priority. If i sense any danger that threaten my life, i say NO. Been adventurous and stupidity is two very different situation.

Lifted up by the crane, station inside a cage out in the sea for industrial documentation photography work. It was fun guiding the operator to change direction wherever i wanted. 

We only got one life – live adventurous, live with happiness, live with meaning.

Am going to live for another day!